Following his last major collision, the #SIMONSTRONG campaign was born.
Thousands of cyclists on social media showed their support for Simon on Twitter as he lay critically injured in intensive care, the #SIMONSTRONG Twitter hashtag became the focus for peoples support and anger at the plight he suffered.
Within weeks a special one off bike was created by specialist paint company – Performance Race Art – exclusively featuring the names of 685 Twitter followers who showed their support.
#SIMONSTRONG is now being used as the identity for the fundraising activity that Simon is now undertaking for the Air Ambulance service to who he attributes his life being saved.
Simon Strong Campaign Site
Find out the latest on the SimonStrong Campaign here.